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A STUDY ON BRAND PREFERENCE IN SELECT CONSUMER PRODUCTS.

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Dr. Srinivas kumar Narayana

Dr. Srinivas kumar Narayana with more than 16 years of professional experience is currently Professor & Head of the Department for the Department of Business Administration, Swami Ramananda Tirtha Institute of Science & Technology (SRTIST), Nalgonda, Telangana, India. He obtained Ph.D in Marketing from Osmania University.

A STUDY ON BRAND PREFERENCE IN SELECT CONSUMER PRODUCTS.