Introduction: The insurance sector In India, which included both life and non–life included, was liberalized in 2000. The allowed entry of private parties to provide competition to the monopolistic regimes of the Life Insurance Corporation of India and the General Insurance Corporation of India and its four subsidiaries. The Government of India allowed the entry of foreign players, subject to their equity in the paid–up capital does not exceeding 26%. An independent regulatory authority called the Insurance Regulatory and Development Authority (IRDA) was set up to license the entry of private players and lay down regulations for the market conduct of the players and to create conditions for expansion of the market for the benefit of the consumers. An analysis of the progress made by the public and private insurance players since liberalization is a good place to start from. Have the customers benefited from the strategies for business procurement and the ethical conduct pursued by the respective sectors and if so, in what segments? While we do so, one has to acknowledge that it is too early perhaps to make any definitive judgments about all such issues.